Using Video Sales Pages for Optimal Results

To the dismay of the old school copywriters, video sales pages, when used properly, outperforms text alone.

Just look at a few types of video examples:

• Infomercial - Think Slap Chop and Oxyclean

• QVC review

• Direct Sales Pitch

• Parody Video

• Product Review Video

• Product Description/Features Video

Television infomercials have become a billion dollar+ industry to drive the point home. YouTube and other video sharing sites are, perhaps, an even more obvious example.

Sales Page and Marketing Videos should be between 30 seconds and 2

minutes, with an absolute maximum of 4. Why? Most viewers want to get in, get out, and move onto the next video. You have to catch and keep their attention span before they find the next shiny object on the internet.

If your video seems like “marketing material” viewers may quickly become bored or skeptical. This is not a captive audience.

It’s recommended that you give away valuable content in your video marketing, but when you absolutely can’t there are still some things you can do to improve your odds, keep it short and try using the A-I-D-A or “AIDA” method.

That’s Attention, Interest, Desire, Action

An alternate way to look at it would be — Problem…Agitate…Solution. This is where you

mention the problem, agitate it by telling a story that will be similar to what the viewer is experiencing, and provide them with the solution.

Of course, the solution is your product or service.

Our Video Marketing Course includes a small script creator for you to print out and use today in your next video.

In the world of video marketing, candid or unscripted sometimes works best - if you look at the old Joe Sugarman “BluBlocker” sunglasses commercials, they’re product demonstrations with “man on the street” reaction shots. These diffused skepticism because of the real-life testimonials of people reacting positively, even surprised by how great the could see in the sunglasses. The reactions were genuine and were extremely effective in selling millions of dollar for the BluBlocker brand.

I had the great pleasure of actually meeting Joe in the fall of 2008, in Hawaii.

It comes down to this: Product demonstrations, coupled with proof and testimonials, you’ll see outstanding results. Just stay in tune with your brand, in touch with your prospects, and be honest.

Still think video is over your head? Our Video Marketing Course will show you how you can leverage video with out every actually showing your face on camera. Sound easy? That’s because it is.